2025年04月14-17日
保利世贸博览馆1号馆&2号馆
语言：中文
语言：中文
发布时间：2025-01-20 来源：
未接触过的潜在客户
这部分客户尚未与我们有过任何合作经历，他们可能对我们的品牌或产品持观望态度，正等待一个合适的契机来了解并信任我们。我们在开发这类客户之前，一定要先对客户进行分类和筛选，确保其从事行业与公司业务匹配，再去进一步地开发客户。比如，可以定期向其发送一些新款产品信息、公司优势介绍、成功案例等，时不时出现以吸引客户的注意。
话术公式：节日问候+企业输出+精准产品优势输出
话术模板：
Subject（主题）: Holiday's Greetings & Exciting Offers from [公司名称]!
Dear [客户名字],
I hope this email finds you well and filled with the holiday spirit! We are a professional [公司行业] company with rich experience and excellent reputation from China.
Our products have many advantages, such as [列举产品优势]. We have served many customers at home and abroad and have received high praise. As we look ahead to the coming year, we'd love the opportunity to support your business with our [specific product/service]. If you have any upcoming projects or requirements, feel free to let us know—we're here to help!
Wishing you a joyous holiday and a successful year ahead.
Warm regards,
[你的名字]
[出口经理]
[公司名称]
[联系方式]
初步咨询、略显兴趣的客户
这部分客户尚处于对公司初步了解阶段，需要我们进一步发送信息或沟通来加深其合作意愿。除了定期向其发送公司、产品资讯外，我们还需要仔细分析客户需求和痛点，提供有针对性的报价和解决方案，而不是泛泛地推销产品。比如，我们的产品能帮客户节省多少成本，提高多少效率，这些具体的数字和成功案例更能引起客户的兴趣。
话术公式：节日问候+针对性报价及产品分析+个性化服务（免费样品、限时促销、海关便利、产品数量大可优先制作等）
话术模板（以春节为例）：
Subject（主题）: Exclusive Offers & Services for a Prosperous New Year!
Dear [客户名字],
Happy Holidays!
Did you have a chance to review the quote I sent earlier? The sooner we receive your approval, the sooner we can help your business achieve exceptional results. [针对客户进行产品分析]
As the Chinese New Year approaches, we're delighted to share some exclusive offers and exciting updates with you:
1.Free Samples: Available for early inquiries made before [日期].
2.Limited-Time Holiday Discounts: Enjoy [X]% off on selected products—offer ends before [日期].
3.Priority Production: For orders exceeding [数量], we will prioritize production and arrange delivery within [天数] days to meet your urgent needs.
In addition, we provide Comprehensive Customs Facilitation Services to streamline your experience:
One-Stop Customs Clearance Services: From cargo preparation to document submission, we ensure accuracy and completeness in all customs clearance processes.
Customs Guarantee Insurance: Enjoy fast customs clearance without needing large deposits or bank credit.
We are here to make your experience seamless and rewarding. Please don't hesitate to reach out with any questions or to confirm your order.
Wishing you a joyful holiday and a prosperous New Year!
Warm regards,
[你的名字]
[出口经理]
[公司名称]
[联系方式]
合作意愿强烈待转化的客户
这部分客户往往是我们的重点跟进对象，对于这一阶段的客户，则需要提升我们的报价策略和谈判技巧，确保报价清晰透明，有优势，并附上详细的说明信息，如技术信息，竞品对比等，同时提供附加价值，如快速响应的售后服务、灵活的付款方式等，降低客户的顾虑，提高转化率。此外，有用的外力因素也是促成交易的动力之一。比如利用春节前的时间节点，向其发送祝福和问候，并提及春节期间的生产和物流情况，引导其下单。
话术公式：节日问候+报价分析/竞品对比+强调服务+节日礼盒
话术模板（以春节为例）：
Subject（主题）: Chinese New Year Offers & Gift Just for You!
Dear [客户名字],
Happy New Year! I hope this festive season finds you well and brings joy to you and your team.
We are currently having a special promotion for the Chinese New Year. Have you received the sample we sent you? How do you like it? If you place an order within this week, you can enjoy a [X]% discount.
As the Chinese New Year approaches, freight rates are expected to fluctuate, and logistics resources may become tight. Place your order now can help you avoid unnecessary costs and delays.
As a token of our appreciation, we will send a Custom Spring Festival Gift Box with every order placed before the holiday. Additionally, our Priority Production and Customs Facilitation Services ensure that your goods are delivered conveniently and on time.
Wishing you a joyous New Year and a successful year ahead.
Warm regards,
[你的名字]
[出口经理]
[公司名称]
[联系方式]
已经建立合作的老客户
这一阶段的客户，往往已经与我们建立了一定信任度和联系，此时，我们需要做的是持续保持联系，交付高质量的产品和服务，同时定期跟进客户新需求，预见可能影响合作进程的各种因素，并及时解决出现的一些小问题。例如，随着春节的临近，我们在向客户致以节日祝福的同时，向客户说明春节期间的生产安排及物流动态，清晰阐述春节前后下单可能遇到的各种变化，确保客户能够提前规划，无后顾之忧。
话术公式：节日问候+各种可能的情况说明+新品速递+节日礼盒
话术模板（以春节为例）：
Subject（主题）: Plan Ahead for the Chinese New Year + Exciting Updates!
Dear [客户名字],
As the Chinese New Year is approaching, I would like to extend my warmest wishes to you and your family！
During the holiday, our factory will temporarily stop production, which may cause delivery delays. We recommend checking your stock in advance so that we can prepare your goods in time and ensure a smooth supply during the festival. If you plan to place an order after the holiday, it's a good idea to start preparing now to avoid any unnecessary delays.
[其它情况说明]
Exciting News! We've recently launched [新产品] to meet your needs. The specific product information and sample album are attached to this email for your reference. Please feel free to reach out if you’d like to learn more or request samples.
Additionally, as a token of our gratitude, we are offering a Custom Spring Festival Gift Box with every order placed before the holiday. Don't miss this opportunity to enjoy a festive surprise along with your order!
Wishing you a prosperous New Year!
Warm regards,
[你的名字]
[出口经理]
[公司名称]
[联系方式]
