2025年04月14-17日 保利世贸博览馆1号馆&2号馆

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一封邮件,让客户主动找你! 展会邀约秘诀大公开!

发布时间:2025-03-19 来源:

 

线下展会是与客户建立信任、促成合作的绝佳机会!一封走心的邀请邮件更能打动客户来您的展位上参观洽谈,今天小编分享几种高效邀约方式,助你轻松吸引客户到场!

 

 

1

展会邀请邮件的核心要素

 
 

突出展会价值

告诉客户为什么值得来。

强调客户利益

到会参观能给他们带来什么好处。

提供便利支持

比如免费门票、交通安排、周边攻略等。

 

2

展会邀请邮件的几种方式

 

 

 

以下展会信息以GSF展会为例

Exhibition Name:The 4th Guangzhou Sourcing Fair

Date: April 14-17th

Venue: PWTC Expo, Guangzhou, China(Next to Canton Fair)

Buyer Benefits:

1. Business Matching Service

2. Free Buffet

3. Free Coffee

4. Hotel Shuttle Bus

 

初次接触的客户

邮件主题:Join Us at [The 4th Guangzhou Sourcing Fair] – Discover New Opportunities!
邮件内容:
Invitation to Visit Our Booth at [The 4th Guangzhou Sourcing Fair]

Dear [Customer Name],

We are pleased to invite you to visit our booth at [Exhibition Hall] from [Date/Time] during the upcoming [The 4th Guangzhou Sourcing Fair].

Our company is a professional manufacturer of [Product Category]. We specialize in designing and manufacturing high-quality [Product Name], constantly updating our models and developing innovative products to meet market demands. We are committed to providing superior quality products at competitive prices for all our customers.

It would be our great pleasure to meet you at the exhibition and discuss how we can support your business needs. We look forward to establishing a long-term partnership with your company in the near future.

 

Exhibition Details:

Venue: [Exhibition Hall Address]

Booth Number: [Booth Number]

Date: [Date/Time]

We sincerely hope to see you there!

Best regards,
[Your Name]
[Your Position]
[Your Company]

 

老客户邀约

邮件主题:Let’s Meet up at [The 4th Guangzhou Sourcing Fair] – Explore the Future of [Industry] Together!

邮件内容:
Hi [Customer Name],

It’s been a while since we last connected! We’re thrilled to invite you to [The 4th Guangzhou Sourcing Fair], one of the most influential trade fairs in the [Industry] . This fair is packed with exciting opportunities to explore the latest trends, discover cutting-edge solutions, and connect with top players in the field.

As a valued partner, we’d love to offer you exclusive access to our VIP area, where we’ll be unveiling our latest innovations and hosting personalized demos. It’s the perfect chance to see how our new [Product/Service] can help your business stay ahead in this fast-evolving industry. What’s more, the fair will provide free buffet and coffee for you!

Here are the details:

Venue: [Exhibition Hall Address]

Booth Number: [Booth Number]

Date: [Date/Time]

If you’re planning to attend, let me know, and I’ll make sure everything is ready for you. I can also help with registration or arrange a meeting to discuss your specific needs.

Looking forward to exploring the future of [Industry] together!

Best regards,
[Your Name]
[Your Position]
[Your Company]

提供特别福利

邮件主题:Special Invitation: Exclusive Access at [The 4th Guangzhou Sourcing Fair]!
邮件内容:
Hi [客户名],
We’re excited to invite you to [The 4th Guangzhou Sourcing Fair], where we’ll be offering exclusive previews of our latest innovations. As our special guest, you’ll enjoy:

A private tour of our booth

A free consultation with our experts

Free buffet and coffee of the fair

Let me know if you can make it, and I’ll reserve your spot!
Looking forward to seeing you there!
Best,
[Your Name]

 

 

3

 

邮件结尾小技巧

 

 

 

提供便利:比如“I can help with travel arrangements!”(我可以帮您安排行程!)

表达期待:比如“Looking forward to meeting you

 onsite!”(期待与您见面!)

 

 

 

 
 
邮件秘籍
 
 

 

1

真诚方能打动人心

有时过于正式的邀请函在客户看来有些千篇一律,如果能针对客户写一些诚意十足的文字,在文中对客户致以问候,尤其是能在文中提一下跟该客户上次的谈话细节,更能加深对方的印象,这样才是一份好的邀请函。

 

邀约客户不仅仅是发一封邮件,更需要通过电话面对面沟通,展现您的关怀和专业。例如,主动询问客户是否需要帮忙预订酒店、安排接送,或者提供展会期间的行程建议。这种细致入微的服务,能让客户感受到您的专业与温暖。

2

附上交通路线、展馆平面图

在邀请函中附上详细的交通路线和展馆平面图,是提升客户体验的关键。比如,可以温馨提示客户:“为避免交通拥堵耽误您的时间,建议您将车停在酒店,选择地铁前往,在XX站下车即可。”同时,附上地铁线路图和展馆平面图,方便客户快速找到您的展位。

 

这样的细节不仅能节省客户的时间,还能让他们感受到您的贴心和专业,给客户留下深刻印象,增加他们到场的可能性。

*GSF展馆平面图

 

一封好的展会邀请邮件,不仅要传递信息,更要让客户感受到诚意和价值。无论是新客户还是老客户,用对方法,他们一定会心动!赶紧试试这些模板,让客户主动来展会参观吧!

 

*部分素材来源:外贸TALK社